Belfonti Capital Partners, LLC


Unveiling 485 Fifth Avenue, The Lofts at Bryant Park:
A Stylish Collection of Residences by Peter Som

Surrounding yourself with luxury is something that extends from the clothes I design to where I live.

New York: Fashion designer Peter Som has joined forces with venture capital firm, Belfonti Capital Partners, LLC, to create the ultimate experience of luxurious living at 485 Fifth Avenue.

This sophisticated collection of 104 residences showcases Som's tremendous versatility as a designer. The pre-war building offers a rare residential opportunity for individuals seeking ultra exclusivity in the center of New York.

Critically acclaimed fashion designer Peter Som, commissioned by developers Michael Belfonti and Adam Hochfelder of Belfonti Capital Partners, LLC, welcomed the opportunity to bring his magnificent designs and creative energy to the residences at 485 Fifth Avenue.

"Surrounding yourself with luxury is something that extends from the clothes I design to where I live," explains Som. "485 Fifth is all about the things I love: everyday elegance, beautiful materials and functional ease. 485 Fifth is not just a building; it's a lifestyle from the moment you step into the lobby."

Residents enter a refined ground floor residential lobby with an impressive double height space and a three-story winding staircase. The front desk will be additionally staffed with a member only concierge service providing residents with the best recommendations, tickets, event planning and global travel arrangements. The second floor of the building will feature an expansive private garden, tying the two residential towers together.

485 Fifth Avenue provides access to amenities catering to a sophisticated clientele. It also boasts a 10,000 square-foot amenities space including a state-of-the-art fitness center, screening room, wine cellar, private lounge and dining room, all featuring a special collection of furnishings reflecting Peter Som's signature look. According to Michael Belfonti, principal of Belfonti Capital, "485 Fifth Avenue will be the perfect blend of style, sensibility and advanced technology the ideal sanctuary in the heart of midtown Manhattan."

485 Fifth Avenue residences will feature the finest quality finishes, fixtures and appliances, all with Peter Som's chic touch. Kitchens will be lavishly detailed with lacquer cabinets and stone surfaces, while bathrooms will include exquisite marble mosaics and Philippe Starck fixtures.

485 Fifth Avenue will be one of the first luxury residences to blend lavish comforts and exquisite interior designs with Crestron home amenities solutions. This advanced system provides the ultimate level of convenience by allowing residents to streamline and simplify all of the technology in a home including lighting, music, climate, video and other lifestyle luxuries.

485 Fifth will launch its collection of residences in Spring 2006. The residences will range from one-bedroom to four-bedrooms, with one extraordinary penthouse featuring 3,000 square feet of outdoor space.

The sales center for 485 Fifth Avenue is scheduled to open February 2006.

For more information, please contact Marisa Schneer at Harrison & Shriftman 917-351-8662.